Happy New Year!!!

Happy New Year and we hope you had a chance to recharge those batteries before we dive head long into 2010.

Our office was closed between Christmas and New Year so we all took a well deserved break and are back on deck ready to get back to business.

With the start of a New Year comes a renewed enthusiasm for our business and the first step we chose was the change from a quarterly newsletter to a monthly one.

By doing this we hope to provide you with more timely information as well as reducing the size of our newsletter so it's quicker and easier for you to read.

We also want to help you build your business via your website and would love to know what keeps you awake when you think about your business and your website.

• Do you know if your website is up?
• Do you know if people are visiting it?
• Are they coming in droves but leaving quckly because it's not what they wanted or expected?

These are all measurements that you can get access to in order to improve your website and improve your bottom line.

What concerns do you have about your business and the Internet? Let us know your suggestions and feedback today at admin@insilico.com.au.

Filtering the Internet

As you are probably aware, the Australian Government plans to move ahead with internet filtering, despite claims from various authorities that the proposed solution is unworkable.

Now I am sure that none of us want to see child pornography on the internet or have our kids accessing unsuitable sites but is this really the right way to tackle this problem?

Like us, most web-savvy parents have educated their children about the dangers that lurk on the Internet, including being contacted by random strangers.

Sadly though, many parents are not sufficiently educated in the Internet to be able to manage this properly and inadvertently abdicate their responsibilities for child care to this next-gen babysitter.

Perhaps a more effective approach would be to engage the parents and make them aware of the dangers that lie in wait, and the simple things they can do to protect their children like knowing who everyone is on their MSN contacts list.

The Web Industry in general does not believe this is the best way forward as many legitimate sites may be filtered out. Also the speed of the internet may be affected by up to 44% - and you thought it was slow now!!!

Read the Australian Web Industry Association's official response to the Internet Filter: www.keepyourfilteroffourinternet.com

If you feel strongly about the way the Government has handled this matter, there is a protest being scheduled from January 25 and 29, including Australia Day!

These protests will be both online and offline, and your website can be part of it.

If you would like to protest against Internet Filtering call us on 9200 4431 or email admin@insilico.com.au and we can help you get involved....

Latest Websites

Royal Hotel Records Shopping Cart www.royalhotelrecords.com

By Gobo Custom Website www.bygobo.com.au

Global Emergency Specialists Custom Website www.emergencyglobal.com

Need a Website That Works?

Most business owners have realised that a website is now an essential part of promoting their business.

It allows people to find out about your products and services any time of day or night and, if busy people are part of your target audience, it is even more important that you have a quality, informative website that is running 24/7.

This is a website that is probably quite different from the one built by your 14 year old nephew who is a crack shot at Halo, or holds the best lap time for Need for Speed.

Yes, he can build a website, but is it something that

1. you are proud to promote,
2. presents your business in the most positive light, and
3. inspires visitors to your site to buy from you, either online or offline?

If you answered YES to these 3 questions, then we might have a job opening for your nephew, but if  you answered NO to any of these questions, you could be missing out on business...

At insilico, we pride ourselves on giving your business the best possible chance online. Our websites are

1. designed to be attractive to your target audience,
2. built to industry standards so that the Search Engines will include them in their databases, and
3. provide statistics and the traffic to your website so you can test, measure and tweak it.

Call us today on 9200 4431 to learn more about these services or better still, book your complimentary meeting to discuss how to generate more business with your website.

insilico re-built my website with flair and imagination; the number of hits quadrupled overnight. I am over the moon with the results! Jack Van Der Heijden, Director, Sebenza Group www.sebenzaworld.com.au

NEW YEAR OFFER The first 6 people to sign up for a website in January will receive search engine optimisation for FREE for 6 months!!! (valued at $1560) *** Not valid with any other offer ***

Web Bling Offers

Want to keep your website fresh?

Want to give your clients the confidence that you have recently reviewed your website?

Then why not have your website reflect what is currently going on?

We are offering a choice of three themes to add to your website.

For our clients with a Web Service Agreement you can have the Web Bling added to your site for an hour of your monthly quota.

Choose 1 of the following options in both January and February for just $49.50

January Web Bling - Added to your website 19th January - 28 January

January is a time to celebrate all things Australian with our Australia Day Web Bling.

Select from:

Option 1 - Australia Day banner (animated fireworks)

Option 2 - Australia Day balloon (moves from bottom to top of web page)

Option 3 - Australia Day plane with banner (moves from left to right of web page)

February Web Bling - added to your site from 8th February - 15 February

Does your business sell something for Valentines Day?

Why not get your clients in the mood with Valentines Day Web Bling?

Select from:

Option 1 - Valentines Day banner

Option 2 - Valentines Day balloon (moves from bottom to top of web page)

Option 3 - Valentines Day plane with banner (moves from left to right of web page)

If you require a special promotion on your website we can help with that too! Phone Naomi on 9200 4431 today to discuss your requirements.

Closing Thoughts

So, what do you think?

Do you like the new, shorter, newsletter? Or do you prefer a quaterly tome to pour over with a glass of your favourite drop of an evening?

Is there anything you'd like to know about concerning your business and the Internet? The Spam Act, for instance?

Whatever it is, ask away. If we don't know we'll do our best to find out and either reply directly or, if we think it is newsworthy, include it here in the newsletter.

And I think this sentiment of our plans for the New Year are best summed up by Ray Croc:

"If you work just for money, you'll never make it. But if you love what you are doing, and always put the customer first, success will be yours."

Paul O'Neill

Technical Director